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Marketing
From villain to superhero: What big brands can learn from Barbie’s billion-dollar comeback
Billion-dollar film offers a new model for brand repositioning, says Bryant’s Sukki Yoon
August 8, 2023
Bryant University ushers in bold new era of excellence and innovation with campus expansion
Fidelity Investments Gifts 100 Salem Street Property to Bryant University
May 25, 2023
Professors Yoon and Kim examine “the mind of the beholder” in marketing study
Investigating how perceptions influence luxury purchases
January 9, 2023
Sustainability, simplified: Alumni startup Grain Ecosystem disrupts carbon capture for good
Letourneau ’11, Dodier ’09 earn accelerator funding for offset platform
January 3, 2023
Marketing professor Stefanie Boyer talks RNMKRS on Bloomberg’s Bay State Business Hour
December 19, 2022
Professor Sukki Yoon releases new episodes of his “Curious and Interesting” podcast
December 13, 2022
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