In her latest Innovators Q&A column, Boston Globe reporter Alexa Gagosz spoke with Bryant University Marketing Professor Stefanie Boyer about RNMKRS, an innovative teaching app that simulates the sales process, giving real-time feedback to students in a gamified environment.
“Bryant is only one of 150 schools in the US that focuses on sales education,” says Boyer. “At the end of the day, conversations are the currency of business. People are generally unprepared for them. Our mission at RNMKRS is to get them ready.” Read more at The Boston Globe.
Professor Boyer, who was listed on Forbes’ Next 1000 Entrepreneurs list in 2021, is a key faculty member in Bryant’s Marketing Department. Executive Director of the Northeast Intercollegiate Sales Competition held at Bryant, she was the opening keynote speaker at the 2022 Women in Sales Summit in Napa.
The Marketing Department at Bryant University offers a diverse curriculum encompassing promotions, market research, digital marketing, buyer behavior, and more. The program challenge students to solve real world problems through practical experience, leading to a No. 1 ranking by College Factual for the Digital Marketing program. Learn more about Bryant’s Marketing program here.