Sukki Yoon
Marketing Professor Sukki Yoon has been elected incoming Editor-in-Chief of the Journal of Current Issues & Research in Advertising (JCIRA).
Professor Sukki Yoon elected editor-in-chief of Journal of Current Issues & Research in Advertising
Aug 17, 2021, by Staff Writer
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SMITHFIELD, R.I. –  Sukki Yoon, Ph.D., Professor of Marketing at Bryant University, has been elected incoming Editor-in-Chief of the Journal of Current Issues & Research in Advertising (JCIRA), a leading resource for marketing professionals. His term begins January 1, 2022.

The JCIRA provides a platform to examine the role of advertising in society and to debate the current and enduring issues of the field. The journal features only the best literary reviews, theoretical and applied data-driven works, and conceptual papers, with published works going through a rigorous, double-blind peer-review process. Yoon plans to bring the successful journal to an even larger audience. 

An award-winning marketing researcher, Professor Yoon’s work spans a wide variety of diverse topics ranging from the fundamental questions of consumer behavior to issues that enhance marketing managerial decisions. He has been published in top international journals and publications, including the European Journal of Marketing, the International Journal of Advertising, and the International Journal of Consumer Studies.

One of his latest research projects, which tested the effectiveness of 360-degree rotatable product images on consumer purchase intention, was published in the Journal of Retailing and Consumer Services in October.

In addition to his new role at the JCIRA, Yoon also serves as the Associate Editor of the International Journal of Advertising and as an Editorial Review Board Member for several other publications, including the Journal of Business Research, the Journal of Advertising, and the Journal of Global Sport Management.

About Bryant University

For 158 years, Bryant University has been at the forefront of delivering an exceptional education that anticipates the future and prepares students to be innovative leaders of character in a changing world. Bryant delivers an innovative and uniquely integrated business and liberal arts education that inspires students to excel. With approximately 3,800 graduate and undergraduate students from 38 states and 49 countries, Bryant is recognized as a leader in international education and regularly receives top rankings from U.S. News and World ReportBloomberg BusinessweekForbes, and Barron's. Visit

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