SMITHFIELD, R.I. – New episodes of Bryant University marketing professor Sukki Yoon, Ph.D.’s podcast “Curious and Interesting” are available to stream on Apple Podcast, Google Podcasts, Spotify, and YouTube. 

Each “Curious and Interesting” episode is a two-minute bite of the papers published the Journal of Current Issues & Research in Advertising (JCIRA), where Yoon serves as Editor-in-Chief, in an easily digestible format.

This quarter’s episodes include:

• What do COVID-19 ads intend to accomplish?

• I choose to watch ads that matter to me

• Listicles versus narratives

• Is this the best a man can get?

• I already donated, so don’t tell me to recycle

Professor Yoon’s work spans a wide variety of diverse topics ranging from the fundamental questions of consumer behavior to issues that enhance marketing managerial decisions. His work has been published in top international journals and publications, including the European Journal of Marketing, the International Journal of Advertising, and the International Journal of Consumer Studies. In addition to his role at the JCIRA, Yoon also serves as an Editorial Review Board Member for several other publications, including the Journal of Business Research, the Journal of Advertising, and the Journal of Global Sport Management.

The Marketing Department at Bryant University offers a diverse curriculum encompassing promotions, market research, digital marketing, buyer behavior, and more. The program challenge students to solve real world problems through practical experience, leading to a No. 1 ranking by College Factual for the Digital Marketing program. Learn more about Bryant’s Marketing program here.